Ute Comparison

Behind the Scenes: Ute Comparison

Nissan Navara ComparisonWhile this blog post isn’t a review in itself, we thought it would be interesting to show you ‘behind the scenes’ of our showroom and give you an idea of what our sales team get up to in order to keep their knowledge and skills up-to-date.

As Cockram Nissan is an official Nissan dealership, it would be understandable for a member of the public to think that our sales team are one-eyed when it comes to Nissan vehicles. However, for us at least, this isn’t the case. We know that in order to offer the best information to our customers, our team needs to have a good understanding of the other vehicles that are available on the market so that we can more accurately explain why a Nissan is the best choice for you.

With that in mind, every so often we send our staff out to other dealerships to gather together the latest models of a particular type, e.g. a collection of the latest utes on offer in Christchurch, and bring them back to our dealership after hours to discuss the vehicles. This is all done with the other dealership’s permission of course.

Each individual sales member is tasked with learning everything they can about the vehicle that they’ve brought back. Back at the dealership, that staff member presents the vehicle to the team and talks about the vehicle’s features and benefits in comparison with our own vehicle of that type.

The Ute Comparison

Our most recent comparison was for new utes that are available to purchase in Christchurch. For this comparison, we brought together a Toyota Hilux SR5, a Mitsubishi Triton, a Ford Ranger, a Holden Colorado, and a Volkswagen Amarok so that we could learn more about them and compare them to our Nissan Navara.

Sales Team Comparing Utes

Cockram Nissan Dealership

As one of the newer employees of Cockram Nissan, this was the first time I’ve personally be involved in one of these comparisons. I originally joined in just to take some photos and had planned to leave them to it but I ended up staying right to the end. It was fascinating to see all of these brand new utes in one place from so many different manufacturers and I couldn’t miss a unique opportunity to compare them all in one place while they were lined up next to each other. By the end of the evening, I felt much better placed to be able to talk confidently about the various vehicles on offer.

I can see why the team here has been doing this comparison for some time now and it’s plain to see the value that this knowledge has when one of the sales team is talking to a customer about new vehicles.